{"id":2020,"date":"2022-11-30T10:20:21","date_gmt":"2022-11-30T10:20:21","guid":{"rendered":"https:\/\/microimmersive.com\/?page_id=2020"},"modified":"2024-03-10T13:24:14","modified_gmt":"2024-03-10T13:24:14","slug":"about-immersive-experiences","status":"publish","type":"page","link":"https:\/\/microimmersive.com\/about-immersive-experiences\/","title":{"rendered":"About Immersive Experiences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2020\" class=\"elementor elementor-2020\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-a457f1a elementor-section-full_width elementor-section-height-min-height hot-fix elementor-section-height-default elementor-section-items-middle ae-bg-gallery-type-default\" data-id=\"a457f1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/microimmersive.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/What-Are-Immersive-Experiences.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4be6f7 ae-bg-gallery-type-default\" data-id=\"c4be6f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85f577c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"85f577c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT IMMERSIVE EXPERIENCES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4898ac1 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4898ac1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:2000}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"#start\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">discover<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-8b4d270 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"8b4d270\" data-element_type=\"section\" id=\"start\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-116ebd7 ae-bg-gallery-type-default\" data-id=\"116ebd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8282c6 elementor-widget elementor-widget-heading\" data-id=\"a8282c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Immersive Experiences?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba740a8 elementor-widget elementor-widget-video\" data-id=\"ba740a8\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/microimmersive.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Screenshot-2022-08-30-at-11.04.58.png&quot;,&quot;id&quot;:831,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Experiences.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-11.04.58.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f74df elementor-widget elementor-widget-text-editor\" data-id=\"44f74df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-5b9634c ); font-size: 1rem;\">To really understand our offering, one must really understand what Immersive Experiences are. Simply put, an immersive experience is about converting a passive experience such as a show, exhibition or brand experience into an interactive space. It brings together elements such as live technology, performance and an array of sensory stimuli to create a participatory journey that tells a story one can truly feel.<\/span><\/p><p class=\"p1\">An immersive experience is the perception of being in one place when you are actually in another. It is essentially the suspension of reality, even if just for a few moments.<\/p><p class=\"p1\">According to\u00a0<a href=\"https:\/\/www.lifewire.com\/wikipedia-search-4685975\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Wikipedia<\/span><\/a>, an immersive experience (and in turn, immersion) is &#8220;the perception of being physically present in a non-physical world.&#8221;<\/p><p class=\"p1\">Immersion relies on the use of our senses, specifically four of them: sight, sound, touch, and scent. We could also argue that immersion can explore other senses, <a href=\"https:\/\/bigthink.com\/surprising-science\/think-you-have-only-5-senses-its-actually-a-lot-more-than-that\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">beyond the main 5<\/span><\/a>, including spatial orientation and emotional awareness.<\/p><p class=\"p1\">In the branding world, the creation of immersive worlds can bring a product or brand to life in engaging and provoking spaces. These installations immerse the audience on both a conscious and subliminal level.<\/p><p class=\"p1\">Advertising has always been about storytelling and immersive experiences help brands drive genuine engagement that has a lasting impact by enabling participants to experience their own story within the emotional universe of brands. They are a form of experimental marketing that has become a powerful asset for forward-thinking strategies.<\/p><p class=\"p1\">Whether it\u2019s a brand or retail experience, clients need to push what\u2019s possible to create richer and more meaningful relationships with their audience. Brand identity can often be static, or descriptive and is often interpreted, whereas priming can have a clear and active impact on behaviour.<\/p><p class=\"p1\">At Micro Immersive we design experiences that transform participants into another world, allowing them to be carried away by engaging storytelling and subsequently leaving them with a big smile on their faces.<\/p><p>If you&#8217;re a business looking at experiential marketing, contact us <a href=\"mailto:hello@microimmersive.com\">hello@microimmersive.com<\/a> to see how we can bring your brand propositions to life.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-00053cb elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"00053cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d33b8c7 ae-bg-gallery-type-default\" data-id=\"d33b8c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5765ad0 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"5765ad0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tOur experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless, they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dr. Thomas Gilovich<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-0c42c4d elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"0c42c4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-805578c ae-bg-gallery-type-default\" data-id=\"805578c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0262af elementor-widget elementor-widget-heading\" data-id=\"f0262af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Immersive Experiences?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541b764 elementor-widget elementor-widget-text-editor\" data-id=\"541b764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>How come Starbucks can sell overpriced coffees?<br \/>Why do people have more than 1 Apple product?<br \/>Why is Disney so successful?<\/p><p>Simple. They provide their customers with <strong>AN EXPERIENCE<\/strong>.<\/p><p>The concept of experiences has been around for some time now, but creating an immersive one is somewhat &#8216;new&#8217;. So, what value can it really add?<\/p><p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Immersive Marketing is the next step in the advancement of building deeper connections with customers.\u00a0<\/span><span style=\"color: var( --e-global-color-5b9634c ); font-size: 1rem;\">There has been an ever-increasing demand for &#8216;experiences&#8217;, especially post-pandemic. Right now, brands are utilising this powerful form of marketing to create better engagement and increase loyalty\/spending.<\/span><\/p><p class=\"p1\">The aim of Immersive Marketing is to make the participant feel at the centre of the story. As we know, stories are a fundamental part of human communication, and we all have one to tell whether we\u2019re individuals or organisations. As we experience something, we feel, and it\u2019s this that helps us to share and build communities that take action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a186c20 elementor-widget elementor-widget-eael-fancy-text\" data-id=\"a186c20\" data-element_type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div  class=\"eael-fancy-text-container style-2\" data-fancy-text-id=\"a186c20\" data-fancy-text=\"|followers into fans|customers into communities|audience into admirers\" data-fancy-text-transition-type=\"bounceIn\" data-fancy-text-speed=\"\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"\" data-fancy-text-loop=\"yes\" >\n\t\t\t\t\t<span class=\"eael-fancy-text-prefix\">Immersive marketing will turn your <\/span>\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-a186c20\" class=\"eael-fancy-text-strings \">\n\t\t\t\t<noscript>\n\t\t\t\t\tfollowers into fans, customers into communities, audience into admirers\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41686f6 ae-bg-gallery-type-default\" data-id=\"41686f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9febfcf elementor-widget elementor-widget-image\" data-id=\"9febfcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-1024x1024.jpeg\" class=\"attachment-large size-large wp-image-657\" alt=\"\" srcset=\"https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-1024x1024.jpeg 1024w, https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-300x300.jpeg 300w, https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-150x150.jpeg 150w, https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-768x768.jpeg 768w, https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan-12x12.jpeg 12w, https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Fan.jpeg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-bde50bb elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"bde50bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82b7038 ae-bg-gallery-type-default\" data-id=\"82b7038\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-849749a elementor-widget elementor-widget-heading\" data-id=\"849749a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Can We Help?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea34c09 elementor-widget elementor-widget-text-editor\" data-id=\"ea34c09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We pride ourselves on giving immersive experiences a good name, check out what we do <a href=\"https:\/\/microimmersive.com\/what-we-offer\/\">here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT IMMERSIVE EXPERIENCES discover What are Immersive Experiences? https:\/\/microimmersive.com\/wp-content\/uploads\/2022\/08\/Immersive-Experiences.mp4 To really understand our offering, one must really understand what Immersive Experiences are. Simply put, an immersive experience is about converting a passive experience such as a show, exhibition or brand experience into an interactive space. It brings together elements such as live technology, performance and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/pages\/2020"}],"collection":[{"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/comments?post=2020"}],"version-history":[{"count":17,"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/pages\/2020\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/pages\/2020\/revisions\/2203"}],"wp:attachment":[{"href":"https:\/\/microimmersive.com\/wp-json\/wp\/v2\/media?parent=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}