ABOUT IMMERSIVE EXPERIENCES
What are Immersive Experiences?
To really understand our offering, one must really understand what Immersive Experiences are. Simply put, an immersive experience is about converting a passive experience such as a show, exhibition or brand experience into an interactive space. It brings together elements such as live technology, performance and an array of sensory stimuli to create a participatory journey that tells a story one can truly feel.
An immersive experience is the perception of being in one place when you are actually in another. It is essentially the suspension of reality, even if just for a few moments.
According to Wikipedia, an immersive experience (and in turn, immersion) is “the perception of being physically present in a non-physical world.”
Immersion relies on the use of our senses, specifically four of them: sight, sound, touch, and scent. We could also argue that immersion can explore other senses, beyond the main 5, including spatial orientation and emotional awareness.
In the branding world, the creation of immersive worlds can bring a product or brand to life in engaging and provoking spaces. These installations immerse the audience on both a conscious and subliminal level.
Advertising has always been about storytelling and immersive experiences help brands drive genuine engagement that has a lasting impact by enabling participants to experience their own story within the emotional universe of brands. They are a form of experimental marketing that has become a powerful asset for forward-thinking strategies.
Whether it’s a brand or retail experience, clients need to push what’s possible to create richer and more meaningful relationships with their audience. Brand identity can often be static, or descriptive and is often interpreted, whereas priming can have a clear and active impact on behaviour.
At Micro Immersive we design experiences that transform participants into another world, allowing them to be carried away by engaging storytelling and subsequently leaving them with a big smile on their faces.
If you’re a business looking at experiential marketing, contact us hello@microimmersive.com to see how we can bring your brand propositions to life.
Our experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless, they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.
Dr. Thomas Gilovich
Why Immersive Experiences?
How come Starbucks can sell overpriced coffees?
Why do people have more than 1 Apple product?
Why is Disney so successful?
Simple. They provide their customers with AN EXPERIENCE.
The concept of experiences has been around for some time now, but creating an immersive one is somewhat ‘new’. So, what value can it really add?
Immersive Marketing is the next step in the advancement of building deeper connections with customers. There has been an ever-increasing demand for ‘experiences’, especially post-pandemic. Right now, brands are utilising this powerful form of marketing to create better engagement and increase loyalty/spending.
The aim of Immersive Marketing is to make the participant feel at the centre of the story. As we know, stories are a fundamental part of human communication, and we all have one to tell whether we’re individuals or organisations. As we experience something, we feel, and it’s this that helps us to share and build communities that take action.
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How Can We Help?
We pride ourselves on giving immersive experiences a good name, check out what we do here.